There are countless business enterprises today comprising of a vast number of struggling entities, a few stable ventures and an even smaller number of insanely successful enterprises spread across all industries and business sectors. These latter brands have achieved market distinctions by being truly differentiated from their competitors. They have become well known for consistently offering high quality products and superior services; they can be relied upon to deliver consistently on their promises. As these titans seem to have it all easy, "taking all the customers" and making all the money, for the rest of the businesses, it seems to be all struggles just to get by with very little or nothing to show for their efforts. We have established that these super brands have certain secrets or pillars in common that ensure their success no matter the prevailing economic circumstances. The collective and faithful application of these secrets enable these businesses to build and sustain well-oiled product and service delivery machineries to a growing pool of satisfied and happy customers, with an exactness that can be replicated.In this book, the author lays bare these ingredients that he has carefully studied and hereby presents to you as The Seven Secrets or The Seven Pillars of the super brands. The seven pillars cover the whole spectrum of best practices, underlying principles and wholesome policies that leading brands religiously employ in their day-to-day operations and long term strategies to stay ahead of the pack. Join us as we take this exhilarating journey of discoveries that will shake off some of your long held limiting beliefs and excitedly usher you into the world and mindset of the super achievers. The author shall share some very unsettling truths, unravel some paradoxes and challenge you to embrace some time-tested empowering ideologies in your businesses going forward.
|Publisher||Kenya National Library Services|