Introduction to Semiconductor Marketing

Introduction to Semiconductor Marketing

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.


Author
Publisher Simon Publications
Release Date
ISBN 9780972518987
Pages 256 pages
Introduction to Semiconductor Marketing
Language: en
Pages: 256
Authors: Alireza Servati
Categories: Business & Economics
Type: BOOK - Published: 2005-09-01 - Publisher: Simon Publications

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental m
Electronic Business and Marketing
Language: en
Pages: 177
Authors: Tokuro Matsuo
Categories: Technology & Engineering
Type: BOOK - Published: 2013-04-06 - Publisher: Springer

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integr
Integrated Power Devices and TCAD Simulation
Language: en
Pages: 364
Authors: Yue Fu
Categories: Technology & Engineering
Type: BOOK - Published: 2017-12-19 - Publisher: CRC Press

From power electronics to power integrated circuits (PICs), smart power technologies, devices, and beyond, Integrated Power Devices and TCAD Simulation provides
China Business Guide 2006
Language: en
Pages: 670
Authors: Graham Earnshaw
Categories: Business & Economics
Type: BOOK - Published: 2005-12-30 - Publisher: China Economic Review Publishing

Intelligent Information and Database Systems
Language: en
Pages: 580
Authors: Ngoc Thanh Nguyen
Categories: Computers
Type: BOOK - Published: 2011-04-15 - Publisher: Springer

The two-volume set LNAI 6591 and LNCS 6592 constitutes the refereed proceedings of the Third International Conference on Intelligent Information and Database Sy
Introduction to Marketing
Language: en
Pages: 220
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Richard d Irwin

Technology and Market Structure
Language: en
Pages: 700
Authors: John Sutton
Categories: Business & Economics
Type: BOOK - Published: 2001-01-26 - Publisher: MIT Press

John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets
Business-to-business Marketing
Language: en
Pages: 540
Authors: Ray Wright
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Pearson Education

Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other busines
StarLAN Technology Report
Language: en
Pages: 118
Authors: Architecture Technology Corpor
Categories: Computers
Type: BOOK - Published: 2013-10-22 - Publisher: Elsevier

Please note this is a Short Discount publication. This report provides an insight into the technology and operation of both the 1 Mbps and 10 Mbps StarLAN [IEEE
Profile of the Worldwide Semiconductor Industry
Language: en
Pages: 384
Authors:
Categories: Market surveys
Type: BOOK - Published: 1985 - Publisher: